(865) 936-3995

Monday- Friday. 8:30a-5p


Drop us line anytime!

Our Address

1009 Tennessee Ave
Knoxville, TN 37921

Innovative products for unique wall finishes.

Ja’décor is a natural material wall covering combining the durability of traditional wallpaper with the dynamic beauty of a decorative treatment.

We’ve got you covered

About Ja’décor

Our earth friendly product is a combination of natural cotton fibers and silk. It may be left natural or ordered in our curated design trend color palette. Custom colors are always an option with an additional charge. Once mixed, you may add embellishments such as gold leaf, glass beads or glitter. Ja’décor is easy to apply. The thick consistency material is troweled on your surface like a decorative plaster. We provide easy to follow mixing and application directions. Our beauty is more than surface deep. This versatile product provides excellent sound-proofing and thermal properties.

About A New Hue

We are proud to be the US Distributor of Ja’décor. A New Hue is a collective of experienced surface artisans based in Knoxville, Tennessee. We’re excited to share our extensive knowledge in residential and commercial decorative finishing with members of the design community. Ja’décor is built on our passion for education, quality, and customer service. Our team serves as installers, instructors, and technical support-covering all your needs. Visit A New Hue to learn more about us!


In the moment design trends

At Ja’décor, our products are designed to create timeless beauty while also staying attuned to current trends. We carefully curate a sample color palette with a wide aesthetic appeal. Each palette story includes unique finishes with enhancements such as mica, silk thread or gold leaf. Please visit our store to view available samples and to order product. To see our products in action, please visit our gallery.

Think it Imagine it Create it


We invite you to experience Ja’décor from creation to installation. Our sample gallery includes the inspiration story and application specifications for each color palette. Please visit our blog for behind the scene monthly adventures. Follow us on Facebook, Instagram and Pinterest. Train with us by visiting our YouTube channel or check our current classroom calendar. We want to connect.

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